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June 07, 2007


Robin Gerlach

Great post Nick, I just have one question which may be ignorant but bear with me. How do you measure a company's ability to learn quickly or a company's ability to adapt without measuring results? I completely agree that results are lagging indicators that show usually a quarter too late to significantly make up for lost ground. I also love your post on budgeting methods and the pitfalls of Percentage of Sales method, which completely reversed the causal affects of sales, your investments (marketing, etc.)

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