We've spent about 3 months working on the re-branding of eBoost Marketing, a digital marketing consultancy, and as we are finishing off the project it is now time to decide colors. Color is obviously an important decision because it will be apparent in every touch point of our brand. I thought it may be a good time for a quick guide to the psychology of color. This will only be useful if you've decided what image you want to project for yourself or your business.
RED
strong emotions / warmth / love / anger/ danger / boldness / excitement
ORANGE
spicy / cheerful / sunny / low cost / affordability / cheap
YELLOW
attention grabbing / comfortable / upbeat / lively / new/ unusual / cowardly
GREEN
durability / reliability / environmental / luxurious / renewal / optimism / well-being
BLUE
calming / constancy / loyalty / reliability / honor/ melancholy / boring
PURPLE
power / royalty / elegance / artificial / overwhelming
GRAY
conservative / traditional / intelligent / expensive / serious / dull / uninteresting
BROWN
relaxing / confident / casual / natural / reassuring / earthy
BLACK
sophistication / elegance / sex / formality / strength / illegality / depression / morbid
WHITE
cleanliness / purity / innocence / quality / simplicity / classic / sterility / disposable
